what We Do
Located in the heart of Glasgow, McRae&Co have specialised in generating demand since 2004. We are a leading authority on marketing automation and B2B demand generation for mid-market and emerging growth companies. For the last decade, McRae&Co has been helping UK businesses to grow through skill, experience, and consummate professionalism.
We offer a range of services that encompass every area of demand generation for SMEs. Working with highly skilled marketers and partners, we place a premium on quality and good client relationships. Our approach fully embraces the world of modern business practices and keeps us abreast of all the latest developments in the world of B2B marketing, particularly in the marketing automation and demand generation areas.
The buyer's journey for B2B has changed. The online marketplace allows customers to assess different products, educate themselves on their options, and make decisions without even talking to a salesperson. Lead generation and nurturing in the B2B world have become more challenging than ever before, and the only solution is adaptation. Fortunately, part of our remit has always been education: if our clients and partners don’t know about the latest demand generation and marketing automation developments, how can they take advantage of them?
Click to find out more about our demand generation programmes or view some of our testimonials and case studies. To learn more about what we can do for your business specifically, get in touch directly here. Marketers who are interested in learning more about the B2B field should investigate the resources and courses in our demand generation academy. We offer a range of ways to broaden your horizons in B2B demand generation and increase your knowledge of the latest developments in B2B marketing.
Monthly Lead Generation
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Find out more about our existing clients.
This B2B software helps corporate customers order bespoke and personalised food to be ‘dropped off’ at meetings.
"McRae&Co's enthusiasm is infectious, their industry knowledge is second to none and their suggestions have always hit the mark. The biggest challenge I faced was to prioritise the dozens of marketing tactics I could employ to make a difference. Scot created a clear path for my organisation with a step by step approach to creating a successful B2B marketing strategy – and so far, so good."
Marketing Director, Maginus
“A revolution in KAL marketing."
“We have been delighted with the results and our marketing is more effective than ever. McRae and Company's expertise has been invaluable in setting up and getting the most from our marketing automation platform.”
CEO, IRT Surveys
"The McRae&Co team are experts in demand generation and how to adapt to changing buyer behaviour. Their knowledge of marketing automation best practices has helped us improve our lead nurturing programmes and lead scoring processes to build pipeline faster and deliver a higher volume of qualified leads to our sales team."
"McRae&Co's extensive demand generation experience has been invaluable in helping us set up sophisticated nurturing programmes and increasing the effectiveness of our overall strategy."
Strategic Marketing Leader
"McRae&Co quickly demonstrated an enthusiastic and encyclopaedic knowledge of the principles and practicalities of MA, making a complex process and technology seem straightforward. I would recommend you speak to them before your competitors do."
"With McRae&Co's extensive marketing automation experience, particularly in how best to align our people and processes around the technology to take advantage of the significant opportunities the approach offers, we now see marketing automation and bespoke content as integral to Gael's future."
Marketing Lead - Marketing Automation, Gael
McRae&Co's approach to educating our team on the objectives of MA, implementing campaigns to demonstrate these objectives and providing continuing support is remarkable. Great knowledge of MA systems and a wonderful attitude to helping clients build and deploy profitable MA strategies of their own.
Digital Manager, Webhelp
"Strategically smart, efficient and great to work with, McRae&Co immediately brought great ideas and sound execution to our fledgling demand generation programmes. By using their expertise in MA we got our implementation going quickly with quicker measureable ROI being achieved. I’d recommend them to anyone looking to build pipeline faster and get more from their B2B marketing."
Business Development Manager, Forth
Iceotope provides reliable and energy efficient cooling solutions into an international sector to deliver power savings and a sustainable environment.
Altia develops specialist software to manage and support all types of investigation, including financial, fraud, serious and organise crime, major crime and trading standards.
“McRae&Co has been a powerful force for growth in a time of major change for us. Launching into the US Oil & Gas Services market under tight deadlines their multi-channel demand generation approach resulted in a substantial number of high-quality opportunities. What McRae&Co does is simple and highly effective. They are strategically smart, efficient, great to work with and they have become an invaluable extension of our team.”
Jim Green, Chief Executive Officer
"Easy to work with, debate with, and reach a solution with."